So you’ve created an Airbnb listing and started renting out your space – congrats! But if you want to really maximize your earnings, you’ll need to figure out how to get more consistent bookings & really optimize your listing to its fullest. Luckily, we’ve got some tips for you around just that!
We’ll go over proven ideas across 2.4 million Airbnb properties that we’ve tracked using Rankbreeze that will help you get more exposure and fill your calendar with guests.
Reach The Top of Airbnb Search Results
Properties on Airbnb that are on the first pages are visited by the most guests.
How often do you go past the first page of Google?
How far down do you go on Amazon?
I’m guessing you go a bit further on Amazon than on Google but that’s because Amazon is a marketplace search engine – and so is Airbnb!
In the case of Airbnb, it’s a search engine for vacation rental properties.
Your job as an Airbnb host is to not only provide a great experience for your guests, but it’s also to make sure your property’s listing is finely tuned to get as many bookings as possible.
At Rankbreeze, we’ve created Listing Optimization Tools to help our users reach the top pages of Airbnb.
If you’re not a Rankbreeze user, here are a few tips we can recommend on top of our software:
- The more guests that click on your property, the better
- Your title is extremely important to optimize
- Photos can improve multiple Airbnb ranking factors
- Positioning directly against your competitor is a strong winning strategy
To reach the top of Airbnbs search results, you need to make sure you balance between the art & science of search engines.
This involves understanding the human intuition to convince guests to book with you through online marketing skills & the underlying metrics in Airbnb’s search engine ranking factors.
Convince More Visitors To Book Your Property
The job of your Airbnb listing is to be a 24 hour sales person for your property.
Your listing should address concerns that a potential guest would have and be extremely easy for them to book (hence, turning on instant book.)
The most important conversion metrics that you should be mindful of are:
- Search-to-listing conversion rates (also known as click-through-rates)
- Listing-to-booking conversion rates (also known as booking rates)
Search-to-listing rates are all about grabbing guests’ attention away from the search page and getting them to click on your listing.
On the same hand, listing-to-booking rates take into account the number of guests who book your property vs. the total number of visitors to your listing page.
The more visitors that click over, the better.
The more visitors that book faster, the better.
Squeezing as much as you can from your listing is all about optimizing photos, turning your summary into something worth reading, and building an easy-to-understand description.
Use Photos That Attract More Clicks
The arrangement of your photos and their shock factor is going to play an important role in grabbing guests away from the search results page (where your competitors live) and onto your listing page.
Most guests will browse your description and your amenities list, but the pictures are going to play the most important role, so make sure they are as professional as can be.
Another important factor is the arrangement of your photos, especially the first 5.
From what we’ve seen, most people will only click on the small thumbnail photos in the Airbnb search pages an average of 5 times before they decide to move on or to open up your entire listing page.
Your first 5 photos are displayed at the top of the listing page to quickly see again, but bigger!
Use your photos to tempt the guest into imagining themselves staying at your property & going on that much-needed vacation.
Price Your Listing Like a Pro
Guests always want to make sure that they are getting a fair deal, so you better believe it that they’re price shopping.
One great thing about vacation rentals is that guests will spend more than they’ve budgeted for if the place is really worth it. Travelers are very open to spending slightly more since they’ve saved up for this moment.
So when it comes to pricing, the best way to price your property is to compare your property with comparables and price directly against them.
If you’re a Rankbreeze user, you can add competitors into the Competitor Calendar.
Know Your Market Inside & Out
Whether your property is in a major international city or in the mountain ski slopes, your market probably has some characteristics that you can rely on to use in your marketing.
One thing that you can do is reverse engineer the top-performing amenities in your area. In our Market Scanner feature, you can do just that.
You should also understand the amenities that most properties in your area have so that you can start at the same baseline of amenities. At Rankbreeze, we gather the top-ranked properties and tell you what they’ve got that you don’t.
Knowing your market will also help you squeeze more out of your busy season and set in place different strategies for your low season, for example, requiring longer minimum nights to stay in your place.
Start With Rankbreeze
If you want to stay ahead of the competition, it’s not enough just to have a standard listing. You need to make sure that your listing is optimized for clicks and conversions, and that means using the right photos, pricing your place like a pro, and understanding your market inside and out.
Luckily, we can help with all of that. Our listing optimization software will help you get to the top of Airbnb search results, so you can start attracting more guests and earning more money.
Ready to take your business to the next level?