fbpx

Rising Above the Rest: How to Become a Superhost on Airbnb

Published: August 17, 2023
Tips on how to become an Airbnb Superhost.

Learning how to become a superhost on Airbnb is not only a prestigious achievement, but also a great way to maximize your earnings and offer unforgettable experiences to your guests. In this blog post, we’ll guide you through the criteria for achieving Superhost status, the benefits that come with it, and essential tips to help you stand out from the crowd. Let’s get started on your journey to becoming a top-performing Airbnb host!

Short Summary

  • Become a Superhost on Airbnb and unlock exclusive rewards, increased visibility & trust-building benefits.

  • Prioritize cleanliness, optimize your listing & exceed guest expectations to meet the criteria for status.

  • Manage your Superhost status with dedication and commitment to reap its rewards!

Understanding the Superhost Program

In competitive markets, like Nashville, TN being a superhost is critical in search results.

The Airbnb Superhost Program is designed to recognize and reward outstanding hosts, known as Airbnb Superhosts, who consistently go the extra mile to provide exceptional experiences for their Airbnb guests. By meeting specific criteria, Airbnb evaluates hosts quarterly, allowing them to earn the coveted Superhost badge. This sets them apart from other hosts and attract more potential guests to their listing. Becoming a Superhost on Airbnb not only benefits the Airbnb Superhosts but also enhances the overall experience for Airbnb users.

Every three months, Airbnb reviews the performance of their hosts over the past 12 months to determine who qualifies for Superhost status. This means you have four opportunities each year to become an Airbnb Superhost, demonstrating your commitment to hospitality while reaping the numerous benefits that come with it.

     

    Advantages of Becoming a Superhost

    Host greeting guest.

    As a Superhost, you’ll enjoy a range of advantages that can boost your hosting business. Increased visibility in search results and Airbnb’s promotional emails will help you attract more guests to your listing. Moreover, According to Airbnb, typical Superhost earned 64% more than a regular Host.

    Additionally, maintaining Superhost status comes with exclusive rewards, such as a $100 Airbnb coupon for every full year, an extra 20% on top of the usual referral bonus when referring a new host, and invitations to local Airbnb events. These benefits not only help you generate more revenue, but also build trust with potential guests, ensuring a steady stream of bookings for your property.

      Meeting the Airbnb Superhost Criteria

      To achieve Superhost status, there are four main criteria you need to meet:

      • Maintaining a high overall rating

      • Fulfilling stay requirements

      • Keeping cancellation rates low

      • Ensuring quick response times

      Let’s take a closer look at each of these criteria and how you can excel in meeting them.

      Achieving a High Overall Rating

      A high overall rating (4.8 or higher) is essential for becoming a Superhost, as it demonstrates the outstanding guest experience you provide. To achieve this, focus on offering excellent service, maintaining a clean and comfortable space, and being responsive to guest needs and inquiries. Prioritizing hosting performance will help you reach that desired Superhost status.

      Encourage guests to leave reviews by sending a thank you message after their stay and kindly reminding them to provide feedback. This not only helps you maintain a high overall rating, but also allows you to continuously improve your hosting skills based on valuable guest input.

      Fulfilling Stay Requirements

      To qualify for Superhost status, you must complete at least 10 stays or 100 nights over 3 stays within a year. This requirement ensures consistency in the quality of your hosting services and demonstrates your commitment to creating exceptional guest experiences.

      For hosts who rent out their property on a mid-term basis, achieving Superhost status is still possible by completing three reservations totaling at least 100 nights. By fulfilling these stay requirements, you prove your dedication to providing outstanding hospitality on Airbnb.

      Maintaining Low Cancellation Rates

      Keeping a low cancellation rate (under 1%) is crucial for Superhosts, as it shows your reliability and commitment to your guests. To ensure a seamless booking experience and avoid cancellations, have a system in place to prevent double bookings, such as using a channel manager or syncing your calendars across platforms.

      In case of emergencies that fall under Airbnb’s “extenuating circumstances” list, don’t worry – cancellation due to an emergency won’t be counted against your Superhost eligibility. By maintaining a low cancellation rate, you build trust with potential guests and enhance their overall booking experience.

      Ensuring Quick Response Times

      Fast response time is needed to become an Airbnb superhost.

      A 90% response rate within 24 hours is required for Superhosts, ensuring excellent communication and guest satisfaction. To maintain prompt communication, be proactive in responding to guest inquiries, provide clear instructions, and make yourself readily available to answer any questions.

      Consider using messaging automation tools, such as Hostaway, OwnerRez, Uplisting, or Hospitable, to help manage guest messages and maintain a high response rate. By ensuring quick and efficient communication, you not only meet Superhost requirements, but also create a positive guest experience before, during, and after their stay.

      Beyond messaging, dynamic pricing through Rankbreeze’s partner integrations helps ensure optimized rates for hosts. Rankbreeze’s powerful Pricing Engine makes it easy to set up dynamic pricing that optimizes both price and ranking. You can build flexible custom pricing rules that automatically update listings based on real-time changes like demand and seasonality. Stack pricing rules to maximize revenue during peak seasons while remaining competitive. With Rankbreeze’s sophisticated automation, vacation rental owners can effortlessly maximize bookings and revenue all year long.

       

      Essential Tips for Aspiring Superhosts

      Airbnb host preparing for guests.

      Now that you’re familiar with the Superhost criteria, let’s explore some essential tips to help you excel in your hosting journey. This includes prioritizing cleanliness, optimizing your listing, and exceeding guest expectations through exceptional service and thoughtful touches.

      Prioritizing Cleanliness

      Super hosts maintain a high standard of cleaning.

      Maintaining a high standard of cleanliness is crucial for Superhosts, as it directly impacts guest satisfaction and overall ratings. To ensure your property is spic and span, it is important to avoid certain mistakes. These can be stains on sheets, unclean dishes or dusty surfaces. Consider hiring a professional cleaner or utilizing quality checks to maintain a pristine space for your guests.

      By prioritizing cleanliness, you create a comfortable and welcoming environment for your guests, increasing the likelihood of receiving positive reviews and maintaining your Superhost status.

      Optimizing Your Listing

      An optimized listing is key to attracting the right guests.

      An optimized listing is key to attracting the right guests and ensuring a successful stay. Make sure your listing contains:

      • Accurate and comprehensive information

      • Details about amenities

      • Information about nearby attractions

      • Any unique features your property offers

      Avoid exaggerating the size of rooms or using deceptive photography, as this can lead to disappointment and negative reviews.

      By providing detailed and accurate information, you allow potential guests to:

      • Make informed decisions

      • Set realistic expectations

      • Contribute to a positive overall experience

      • Increase the likelihood of achieving Superhost status.

      Exceeding Guest Expectations

      To truly stand out as a Superhost, strive to exceed guest expectations.

      To truly stand out as a Superhost, strive to exceed guest expectations by providing personalized touches, prompt communication, and going above and beyond in service. Offer welcome gifts, share local tips, and craft personalized welcome messages to make your guests feel extra special.

      By focusing on exceptional service, anticipating guest needs, and adding thoughtful touches, you can:

      • Secure positive reviews

      • Create memorable experiences for your guests

      • Maintain your Superhost status

      • Attract even more bookings

      Managing Your Superhost Status

      Once you’ve achieved Superhost status, it’s essential to continue providing outstanding guest experiences and maintaining high ratings to keep your privileged status. To become a superhost, stay informed of Airbnb’s criteria and guidelines, and constantly look for ways to improve your hosting skills.

      Use automation tools from property management systems like Hostaway, OwnerRez, Uplisting, or Hospitable to help manage guest communication and maintain a high response rate. By continuously striving for excellence and staying up-to-date with Airbnb’s requirements, you can ensure your Superhost status remains intact and enjoy the numerous benefits that come with it.

      Continuous Monitoring and Improvement

      Rankbreeze Ranking Chart to continue providing outstanding guest experiences and maintaining high ratings to keep your privileged status.

      Rankbreeze doesn’t stop at optimization – we believe in continuous improvement. Our platform provides ongoing monitoring of your listing’s performance, giving you insights into what’s working and where adjustments can be made. This iterative approach ensures you’re always at the forefront of hosting excellence and positioned for Superhost success.

      Start Your Superhost Journey with Rankbreeze

      Becoming an Airbnb Superhost is within your reach with the help of Rankbreeze. Our platform empowers you with the tools and knowledge to optimize your listing, meet the Superhost criteria, and exceed guest expectations. Join the ranks of successful hosts who have leveraged Rankbreeze to achieve Superhost status and elevate their hosting game. Your journey to becoming a standout Airbnb Superhost starts here.

      Enhance your Airbnb hosting experience with AirReview, the ultimate tool for hosts. Easily access rental data for any Airbnb listing and streamline guest screening.  Install AirReview for FREE on your Chrome browser as an extension and take your hosting to the next level.

      Frequently Asked Questions

      Is it hard to get Superhost on Airbnb?

      Getting Superhost status on Airbnb requires meeting certain standards in terms of number of bookings, response rate and cancellation rate. It is achievable by following the most common advice among hosts, but could be a bit challenging as it requires dedication and work.

      How many reviews do you need to become a Superhost on Airbnb?

      Achieving Superhost status on Airbnb requires a 4.8 or higher average overall rating from reviews by your guests in the past year. It does not require a certain number of reviews.

      Make sure you provide outstanding hospitality to guarantee your success!

      How often does Airbnb review hosts for Superhost status?

      Airbnb reviews hosts for Superhost status quarterly, in January, April, July, and October.

      What are some benefits of becoming a Superhost?

      Being a Superhost gives you the benefit of increased visibility, higher occupancy rates, and exclusive rewards such as travel coupons and referral bonuses, making it a great way to maximize your earnings.

      These benefits make it worth the effort to become a Superhost, and the process is relatively simple. All you need to do is meet the criteria set by Airbnb, such as responding quickly to inquiries, maintaining a high rating, and providing a great guest experience.

      Listing Optimization  |  Price Optimization  |  Market Data

      Try Rankbreeze today